In recent years, in-house video production (in-housing) has become a trend for companies. The shift from outsourcing corporate videos to producing them in-house can be seen as a natural progression. The reasons for this are summarized below.
・It's a hassle to find a video production company.
・It takes time and effort to select a company through multiple quotes.
・Outsourcing is expensive.
・Communication is difficult.
・It takes time.
Many companies, in particular, feel "I don't know which video production company to choose." When you're completely new to video production and your boss or president suddenly tells you to "create a company PR video!", you have no idea where to start. If you don't have any personal connections to get a referral, you might start by searching Google for "recommended video production companies" and checking if there are any in your area. However, even then, you might not know if the company is "truly reliable" until you actually hire them.
Therefore, In-housing
If you want to dramatically increase the number of videos produced, or if you plan to continue producing videos consistently, in-housing is one option to consider. The potential benefits of proceeding with in-house video production (in-housing) are:
・No need to rely on a video production company for every task.
・The decision-making process can be simplified.
・Outsourcing costs can be reduced (though costs for employee time, training, and equipment are necessary).
・The delivery time can be shortened.
・Shooting arrangements can be made quickly.
・Human resources can be accumulated.
This is probably about it. In terms of image, it's close to having a video production company within your company. If you have someone in charge of video production in-house, you can contact them immediately, and it seems like you can start shooting whenever you think of it. When continuing video production in the long term, for example, when a company launches a YouTube channel and regularly publishes and manages videos, high cost-effectiveness can be expected.
However, internal production is not something that can be done all at once. Initially, a preparation period is necessary, such as learning from professionals or studying on your own. You need to gradually improve your video production skills while practicing. It's an unreasonable request if your boss suddenly tells you, "Become able to make videos within a week!" For companies, that video becomes the company's "face" and walks around on its own, so you shouldn't be satisfied with a casual "amateur video." Depending on the company's size, we recommend starting small and gradually building a team.
What kind of videos are suitable for in-house production?
There are various types of video production. Among them, some videos are suitable for in-house production and others are not.
Internal company videos
Internal events and short business communications are subjects for which internal production can be considered. However, the difficulty varies depending on the number of people filming, the sound at the venue, and the necessary scope of recording. For ceremonies or live broadcasts where reshoots are not possible, consider outsourcing necessary processes after confirming the experience and equipment of the person in charge.
Initially, you can consider a method of creating a trial product with short subjects that can be reshot, and then using it after checking the video and audio. Even for internal company use, confirmation from the person in charge is necessary for operational procedures and safety explanations. Ensure you allocate time not only for shooting and editing but also for confirmation and revisions.
Employee training videos
I think employee training and educational videos are also good. For employee education, you can replace content that was previously done with text with videos, making it easier to understand.
Manual videos
It seems like operational manuals can also be made into videos. Manuals fall into the genre of explanatory videos, but since the completed text serves as a script, I don't think the hurdle to turn it into a video is that high.
Points to note for in-house corporate video production
A point to note regarding in-house corporate video production is that many people mistakenly believe that "if you can edit, you can do in-house production." Video production is broadly divided into three processes, and editing is the final process among them. These processes are "pre-production," "production," and "post-production."
① Pre-production
Pre-production involves planning, writing the structure and script, scouting locations, holding meetings, scheduling, coordinating staff, and making appointments with performers and filming locations.
② Production
Production refers to shooting. Shooting requires securing performers and production staff, as well as ensuring smooth shooting progress and schedule management.
3. Post-production
Finally, in post-production, we get to editing. Many sites that advocate for in-house video production often specialize in editing, so people tend to think, "If I can edit, I can do it in-house," but that's not actually the case.
Editing requires materials. It's a waste and insufficient to create videos using only free or paid stock materials. To properly advance in-house corporate video production, we highly recommend learning from pre-production. Video production is not something you can "manage just by learning editing software." Please understand the overall video production flow little by little and proceed with in-house production.
Above all, please remember that the most crucial element is "planning ability."
Summary
Even for internal company videos, accuracy of content and ease of updates are important. First, clarify the purpose of production and the time available for the person in charge, and then choose a sustainable method from in-house production, outsourcing, or a combination of both. MVJ supports both the production of educational videos and in-house production support, and will guide you on how to proceed according to each company's challenges.
We also explain in detail about in-house corporate video production in "Are there any disadvantages to in-house corporate video production?". We hope you will find it helpful.
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